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	<title>marketing communications | Plan-too</title>
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		<title>Planning is good for you &#8211; and your business.</title>
		<link>http://plan-too.com/planning-is-good-for-you-and-your-business/</link>
		
		<dc:creator><![CDATA[Ian West]]></dc:creator>
		<pubDate>Mon, 15 Jun 2015 13:19:15 +0000</pubDate>
				<category><![CDATA[Blog & news]]></category>
		<category><![CDATA[business planning.]]></category>
		<category><![CDATA[export]]></category>
		<category><![CDATA[groups]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[marketing plans]]></category>
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					<description><![CDATA[[View the story &#8220;Why planning is good for you &#8211; and your business.&#8221; on Storify]]]></description>
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		<title>Planning your export communications &#8211; free guide to download.</title>
		<link>http://plan-too.com/planning-your-export-communications-free-guide-to-download/</link>
		
		<dc:creator><![CDATA[Ian West]]></dc:creator>
		<pubDate>Fri, 25 Nov 2011 14:44:57 +0000</pubDate>
				<category><![CDATA[Tips & Hints]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[export]]></category>
		<category><![CDATA[international]]></category>
		<category><![CDATA[marcomms]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[strategy]]></category>
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					<description><![CDATA[A strategy is not a weighty document. It is a single outline of an objective and the means of achieving it. There may be a lot of work behind it &#8211; researching, thinking and planning. However, the strategy in itself should be all that hard work filtered down into a simple action plan. The strategy [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>A strategy is not a weighty document. It is a single outline of an objective and the means of achieving it. There may be a lot of work behind it &#8211; researching, thinking and planning. However, the strategy in itself should be all that hard work filtered down into a simple action plan. The strategy is not and end, but a starting point.</p>
<p>Here is a guide to help you gather your thoughts and filter your thinking down into a strategy to help put your export communications plan into action.</p>
<ul>
<li>What market environment facts do you need to consider?</li>
<li>What market facts and data do you need to collate?</li>
<li>What is the media arena in your chosen market?</li>
<li>Who is your audience (or audiences)?</li>
<li>What do you want to say to them?</li>
<li>What action do you want them to take in response?</li>
</ul>
<p><a title="Download now" href="http://plan-too.com/wordpress/wp-content/uploads/2011/11/The-Delta-Plan2.pdf" target="_blank">Download the guide in interactive PDF format.</a></p>
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