It’s the planning – not the plan that matters

It’s the planning – not the plan that matters

‘In preparing for battle, I have always found that plans are useless but planning is indispensable.’ Dwight D Eisenhower This might seem like a strange quote for a planning site, but it makes an important point. Often the planning process is more valuable than the...
Planning your export communications – free guide to download.

Planning your export communications – free guide to download.

A strategy is not a weighty document. It is a single outline of an objective and the means of achieving it. There may be a lot of work behind it – researching, thinking and planning. However, the strategy in itself should be all that hard work filtered down into...
The difference between strategy and tactics and why it matters.

The difference between strategy and tactics and why it matters.

There is a lot of confusion about the difference between strategy and tactics, and it is important for anybody involved in business planning to be clear about them. Strategy is about the identification of the overall business objective and the route or plan to get...
How to plan for uncertainty

How to plan for uncertainty

It’s the new year and many of us will be creating new plans or reviewing our current ones. The year ahead still looks very uncertain so how do we plan in these unstable conditions. The key is flexibility: but then you may well ask, “How do we plan for...