Why networking needs planning.

Everyone is busy, and simply finding time for networking is difficult enough without having to plan it – but if we don’t plan, then that valuable time may be wasted. Try not to be reactive. Look at all the possible networking opportunities and make some...

Theory and Practice

“In theory, there is no difference between theory and practice. But in practice, there is” Yogi Berra. Thank you to Chrissie Lightfoot for that one.

How much planning should a small business do?

The flippant answer is, “As much as possible”, of course, but small and medium business owners and entrepreneurs are, by nature, action people. They want to get on and run their businesses. So, although they recognise the importance of planning, their time...

Why does digital often neglect planning?

Perhaps it is the immediacy or ease that encourages people to just jump right in, but folk who normally plan their business carefully often neglect this crucial element in their digital marketing. Big companies, using digital agencies, would not dream of moving...

How to prioritise tasks

You have sweated over your plan – lots of new issues have arisen and you find yourself staring at a seemingly overwhelming list of tasks. You have to prioritise, but how do you begin, when everything seems so important? Here is a little matrix you may find...